The Power of Facebook
Quick facts on the biggest social media platform
- It’s The Most Used Social Media Platform
Facebook is the biggest Social Media platform out there, with over 2.70 billion monthly active users on Facebook as of June 30th, 2020.
This means if Facebook were a country, it would be the most populated in the world! Don’t underestimate the power of Facebook.
- Target an Insanely Specific Audience
With Facebook, you can target your exact ideal clients easily. If you want to target women 30-35, recently married, that speak English and Spanish and live within a 15-mile radius of your business – you can!
This super sophisticated level of ad targeting is one of the many reasons why Facebook is the perfect place to market your business.
- Easily Communicate with Customers / Clients
Facebook is a really easy way for your customers or potential clients to reach you if they have any enquiries. If it’s too difficult to reach a business, most customers will go elsewhere for convenience.
Utilising Facebook for Customer Service makes it easier for both you and the client, ensuring fast responses and building a better relationship.
- Quality of Users
There are over 3 billion people on Facebook, with nearly 75% of high-income earners using the platform – once again making it the ideal advertising platform.
- Easily Track Goals
Facebook allows you to see your engagement on every post you put out there – the number of comments, likes, shares and most importantly – reach.
By tracking these statistics, you can clearly see what your audience engages with and what just isn’t working. Easily track if your engagement is going up, down, or staying consistent, this will help you know exactly what content your clients want to see from you.
- Get to Know your Audience
Getting to know your audience is incredibly important when determining which Facebook marketing strategies you should use for your brand.
Facebook allows you to see exactly who your audience is from age, gender, location, education, and workplace. Once you get to know your audience, only then will you know what content you need to be producing in order to maximise engagement with your business.
If you want to know more about Facebook advertising, we have Facebook trained experts on hand ready to help you.
