One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.
Check out some facts about one of the world’s most used social media platforms.
- 229 million daily users
With a large number of daily users, Snapchat offers a unique way of advertising compared to other Social Media Platforms. From short and snappy 10 second ads to creating your very own filter for anyone to use.
Imagine being able to reach just 1% of the daily users – that’s a massive 2.29 million users!
- 4.8% growth within Q4 2019 alone – WOW!
This platform is growing which means more users and more users mean more people seeing your ads.
More people seeing your ad means more potential clients. More potential clients mean more people interacting with your business and more people interacting with your business means… well, you get the point!
- 30 mins average daily use
Half an hour every day spent on the app, that’s plenty of opportunities for users to see your Snapchat Ads and even engage with them.
- 4 billion Snaps sent daily
Four billion is a massive amount of Snaps to be sent every single day. That’s more than the distance of miles between Pluto and the Sun (3.67 billion miles).
- Gen Z 28% more likely to click on Snapchat ads
This is a perfect way to target the younger generation and get them to engage with your business, after all, they are the consumers of the future.
- Over 170 million daily interactions with AR features
AR features is just a fancy tech term for “filters”. You can create your very own Snapchat filter, including the name of your business and even emoji’s or graphics representing your business. Besides, who doesn’t love a filter?
Filters are perfect for special occasions, launches or business events. Do you want more information on creating your very own filters or lenses?
Get in touch today.
