Influencers are a form of social media marketing.

It involves endorsements and product placement from influencers, people, and organisations. The bigger the following, the higher the influencer.

The biggest social media influencer at the moment is Cristiano Ronaldo. According to a recent study by Izea, Ronaldo is top with his combined social following of a staggering 362.7 million!!

Ever wondered how influencers are ranked? Well, take a peek below at the 4 types of influencers.

A Nano-Influencer is someone who typically has less than 10,000 followers. They closely resemble everyday people, like friends and family.

It’s easy for a consumer to trust this type of influencer as they do view them as someone who is or could be their friend. Therefore, recommendations made by nano-influencers could be considered more powerful as the majority of consumers following them will trust their opinion.

This is because they have a larger sense of transparency and authenticity within a smaller community.

Micro-Influencers tend to have less than 100,000 followers. These are often people known as industry experts or topic specialists within their particular niche.

Where the nano-influencers followers relate on a friendship like level, micro-influencers gain followers for their niche.

This means people follow them because the content they’re posting is of interest to them e.g. vegetarian food, cruelty-free beauty products etc.

Macro-influencers have between 100,000 and 1 million followers.

Macro-influencers can be celebrities, but are mostly micro-influencers who have gained a bigger following.

A macro-influencer often uses more than one platform to gain more followers, explaining why a lot of ‘YouTubers’ have macro-influencer status. Being a macro-influencer often means that being an influencer is your full time job.

Mega-influencers have more than 1 million followers and are mostly celebrities or major public figures.

They have gained a mass number of followers for being famous not only on Social Media, but to the outside world such as musicians, actors and even Reality TV Stars.

This is where you have made the highest level of influence. A massive audience and emotional connection you can monetise with endorsements and sponsorships etc.

One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.

Check out some facts about one of the world’s most used social media platforms.

• 229 million daily users

With a large number of daily users, Snapchat offers a unique way of advertising compared to other Social Media Platforms. From short and snappy 10 second ads to creating your very own filter for anyone to use.

Imagine being able to reach just 1% of the daily users – that’s a massive 2.29 million users!

• 4.8% growth within Q4 2019 alone – WOW!

This platform is growing which means more users and more users mean more people seeing your ads.

More people seeing your ad means more potential clients. More potential clients mean more people interacting with your business and more people interacting with your business means… well, you get the point!

• 30 mins average daily use

Half an hour every day spent on the app, that’s plenty of opportunities for users to see your Snapchat Ads and even engage with them.

• 4 billion Snaps sent daily

Four billion is a massive amount of Snaps to be sent every single day. That’s more than the distance of miles between Pluto and the Sun (3.67 billion miles).

• Gen Z 28% more likely to click on Snapchat ads

This is a perfect way to target the younger generation and get them to engage with your business, after all, they are the consumers of the future.

• Over 170 million daily interactions with AR features

AR features is just a fancy tech term for “filters”. You can create your very own Snapchat filter, including the name of your business and even emoji’s or graphics representing your business. Besides, who doesn’t love a filter?

Filters are perfect for special occasions, launches or business events. Do you want more information on creating your very own filters or lenses?

Get in touch today.